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Livestrong Foundation


From Wikipedia, the free encyclopedia



The Livestrong Foundation, formerly known as the Lance Armstrong Foundation,[1] is a United States nonprofit organization (501(c)(3)[2]) that provides support for people affected by cancer. The foundation, based in Austin, Texas, was established in 1997 by cancer survivor and former professional road racing cyclist Lance Armstrong. The "Livestrong" brand was launched by the foundation in 2003.[3]




Contents

1 History
2 Livestrong wristband
3 Armstrong doping scandal impact
4 Finances
5 After Armstrong: Rebranding
6 References
7 External links


History

The Livestrong Foundation states that its mission is 'to inspire and empower' cancer survivors and their families.[2] The foundation also aims to provide support to guide people through the cancer experience.[4] As of 2005, the foundation began phasing out its support of cancer research, and as of 2010, it no longer accepted research proposals.[5]


In 2008, Demand Media reached an agreement with the Livestrong Foundation to use the Livestrong name to create a spin-off website, Livestrong.com (unconnected to Livestrong.org), a commercial health and wellness site, supported by advertisers. Demand Media hired Armstrong as a spokesman.[5][6]


The foundation was a title sponsor of Major League Soccer club Sporting Kansas City's home stadium from March 2011 to January 2013, when the naming agreement was terminated after Armstrong admitted that he used performance-enhancing drugs.[7]





The Livestrong wristband.


Livestrong wristband

The Livestrong wristband is a yellow[8] silicone gel bracelet program launched in May 2004 as a fund-raising item.[9] The bracelet was developed by Nike and its advertising agency, Wieden+Kennedy. The band became a popular fashion item in the United States by the end of the summer of 2004, and appeared on a majority of the contenders at the 2004 Tour de France.


To date, 80 million Livestrong bracelets have been sold, and have inspired several other charitable organizations to start their own bracelet selling programs.[10] Following Armstrong's lifetime ban for doping by USADA, CNN reported that people were crossing out the "V" on the wristband so that it read "LIE STRONG".[11]

Armstrong doping scandal impact

Due to the Lance Armstrong doping scandal in 2012, the former cyclist was banned for life and was stripped of his Tour de France victories. As a result, Armstrong resigned as chairman of the foundation in October 2012 and from the foundation's board of directors in November 2012.[12][13] The foundation changed its name from the Lance Armstrong Foundation to the Livestrong Foundation in November 2012.[1] Armstrong admitted to doping in an interview with Oprah Winfrey, and prior to the interview, the foundation released a statement which said:



We expect Lance to be completely truthful and forthcoming in his interview and with all of us in the cancer community... Regardless, we are charting a strong, independent course forward that is focused on helping people overcome financial, emotional and physical challenges related to cancer... Inspired by the people with cancer whom we serve, we feel confident and optimistic about the Foundation's future and welcome an end to speculation.[14]



As a result of the scandal, on May 28, 2013, Nike announced that it would cut ties with the foundation after a nine year relationship. After the 2013 holiday season, Nike would cease production of its LIVESTRONG line of products, honoring its contract with the organization which expires in 2014.[15]

Finances

Figures provided by the foundation to the ESPN media organization, in October 2012, reveal that, despite the 2012 Armstrong doping controversy,[16] revenues were up 2.1 percent, to US$33.8 million, through September 30, 2012--according to ESPN, this total represents a 5.4 percent increase from 2011, with a 5.7 percent increase in the average dollar amount of those donations (from US$74.88 in 2011 to US$79.15 in 2012).[17] Over the duration of its existence, the foundation has generated more than US$500 million worth of funds.[14] The foundation has revealed that its 2013 budget is 10.9 percent less than its 2012 budget.[14]

After Armstrong: Rebranding

Following the departure of Lance Armstrong, the foundation was forced to consider whether its highly visible brand image was a liability, linking the foundation and it's activities too tightly with its founder. The conclusion was that a radical change would go against the foundation's key message: It has never been about one person. Ultimately, the decision to rebrand the foundation and the strategy it adopted was primarily driven by the foundation's own strong sense of itself and the importance of the story it needed to tell. In the end, in a process most critics called subtle but substantive, the foundation's story was told through a variety of ongoing initiatives explaining the foundation's key promise, which was designed to helped distinguish the organization from other organizations in the oncology community.[18]


Today, among it's activities, the foundation lobbies governmental agencies, conducts research on cancer survivors, and funds a number of smaller non-profit organizations.[19] But the cornerstone of the foundation's work remains as is: providing free, direct, personalized support services for people navigating the physical, practical, emotional and financial challenges of having cancer. In this effort, the foundation aims to make the cancer care system more patient-focused.[20]

References

^ a b Corrie MacLaggan (14 November 2012). "Exclusive: Livestrong cancer charity drops Lance Armstrong name from title". Chicago Tribune. Retrieved 23 January 2013.
^ a b "What We Do". LIVESTRONG Foundation. LIVESTRONG Foundation. January 2013. Retrieved 23 January 2013.
^ Corrie MacLaggan (17 October 2012). "Lance Armstrong steps down from charity, Nike drops him". Reuters. Thomson Reuters. Retrieved 23 January 2013.
^ "Who We Are". LIVESTRONG Foundation. LIVESTRONG Foundation. January 2013. Retrieved 23 January 2013.
^ a b Bill Gifford (5 January 2012). "IT'S NOT ABOUT THE LAB RATS". Outside. Mariah Media Network, LLC. Retrieved 23 January 2013.
^ Stephanie Saul (13 January 2013). "Armstrong's Business Brand, Bound Tight With His Charity". The New York Times. Retrieved 23 January 2013.
^ Haydon, John (16 January 2013). "Lance Armstrong scandal ends Livestrong - Sporting Kansas FC relationship". The Washington Times. Retrieved 18 January 2013.
^ Note: The maillot jaune is a yellow jersey worn by the leader of the Tour de France.
^ Where the Money Goes; Livestrong.org; retrieved January 14, 2013.
^ Dr Christopher Baker (20 January 2013). "Spin: Lance Armstrong's confession and Livestrong's future". The Conversation. The Conversation Media Group. Retrieved 23 January 2013.
^ Michael Pearson, "Lance Armstrong's legacy may withstand accusations", cnn.com, October 12, 2012. Retrieved October 15, 2012.
^ "Armstrong stands down from charity". The Sydney Morning Herald. Associated Press. 17 October 2012. Retrieved 23 January 2013.
^ Pilon, Mary (October 17, 2012). "Armstrong Is Dropped by Nike and Steps Down as Foundation Chairman". New York Times. Retrieved October 18, 2012.
^ a b c Corrie MacLaggan (16 January 2013). ""We expect Lance to be completely truthful": Livestrong". News Daily. Retrieved 23 January 2013.
^ "NIKE CUTS TIES TO buy anavar 10 mg LIVESTRONG". Associated Press. Retrieved 28 May 2013.
^ David Rowe (18 January 2013). "Lance Armstrong begins his confession - but why Oprah?". The Conversation. The Conversation Media Group. Retrieved 23 January 2013.
^ Darren Rovell (10 October 2012). "Armstrong's foundation still thriving". ESPN Playbook. ESPN Internet Ventures. Retrieved 23 January 2013.
^ "Case Study: Livestrong Branding". Retrieved 9 April 2014.
^ Issie Lapowsky (1 April 2014). "Livestrong Without Lance". Inc. Mansueto Ventures. Retrieved 9 April 2014.
^ "LIVESTRONG Emphasizes Importance of Patient-Focused Cancer Care". Onco'Zine - The International Oncology Network. Inpress Media Group. Retrieved 9 April 2014.

External links
Official website
Charity Navigator's rating of Lance Armstrong Foundation

Retrieved from "http://en.wikipedia.org/w/index.php?title=Livestrong_Foundation&oldid=603814642"


http://en.wikipedia.org/wiki/Livestrong_Foundation
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Third annual "Hair Fitness" contest promotes exercise - Photo 1 - Pictures


The third annual "Hair Fitness" competition, sponsored by UnitedHealthcare and Bronner Bros., took place at the Bronner Bros. International Hair Show on Aug. 5, 2012 in Atlanta, Ga.

The contest, part of UnitedHealthcare's Hair Fitness Initiative, challenged stylists to create fashionable, exercise-friendly hairstyle to help African American women lead healthy and active lives.


The Hair Fitness Initiative was created in response to the obesity epidemic affecting the African-American community, according to UnitedHealthcare.



Credit: Courtesy of UnitedHealthcare




Estimates from the Centers for Disease Control and Prevention show non-Hispanic blacks have the highest age-adjusted rates of obesity, with 45.9 percent of the population. According to the United Health Foundation's America's Health Rankings, obesity prevalence among African Americans exceeded 30 percent in 36 states in 2011. "Studies show that many African American women avoid certain kinds of fitness activities in order to maintain their hairstyles, citing the time and cost involved," UnitedHealthcare said in a press release.

Credit: Courtesy of UnitedHealthcare




Over 50 stylists competed and displayed innovative, fitness-friendly hairstyles. Linette Battle of Palm Beach, Fla., won first place and took home $5,000 and a trophy for outstanding design and execution. In the photo (left to right): Sherita Cherry, Bronner Bros. master hairstylist; Regina M. Benjamin, M.D. Surgeon General of the United States; Elgin Charles, celebrity hair stylist, known as the "Emperor of Hair" and star of VH1's Beverly Hills Fabulous, Linette Battle, grand prize winner and her model Ashley; and James Bronner.

Credit: Courtesy of UnitedHealthcare




A closer look at grand prize winner Linette Battle's winning look, modeled by Ashley. "I'm thrilled to have been recognized at this year's Hair Fitness contest. I've been leading a healthy lifestyle and talking to my clients about it for years, so it's wonderful to see a company like UnitedHealthcare helping to bring attention to this issue. I can't wait to share what I learned with my clients and community," Battle said in the press release.

Credit: Courtesy of UnitedHealthcare




The back of grand prize winner Linette Battle's winning look, modeled by Ashley.

Credit: Courtesy of UnitedHealthcare




"A big part of (the obesity epidemic) is that African American women are not exercising nearly enough," Dr. Reed Tuckson, UnitedHealth Group's Chief Medical Officer, told HealthPop. "The more we dug into exercise, we found out for a significant people the amount of money on spent on their hairstyle and the amount of money that they spent on upkeep, it is inconsistent to them (to ruin it with) exercise." In the photo (left to right): Reed Tuckson, UnitedHealth Group's Chief Medical Officer; Regina M. Benjamin, M.D. Surgeon General of the United States; Ashley Robinson, WNBA Washington Mystics player; and Elgin Charles, celebrity hair stylist, known as the "Emperor of Hair" and star of VH1's Beverly Hills Fabulous.

Credit: Courtesy of UnitedHealthcare




The stylists were judged on the technical execution of the hairstyle, originality, new ideas, and suitability and head contour.

Credit: Courtesy of UnitedHealthcare




The different categories included: low-impact workout, which involves little to no sweat and requires only one shampoo/condition per week; moderate-impact workout, which involves modest sweat and requires one to two shampoos/conditions per week; and high-impact, which involves profuse sweating and requires two to three shampoos/conditions per week.

Credit: Courtesy of UnitedHealthcare




"There's no questions the fight against obesity is around too much food going in and too much bad food going on and the need to exercise more," Tuckson explained.

Credit: Courtesy of UnitedHealthcare




In addition to the contest, a "Stylin' Healthier Futures" class was offered for attendees of the Bronner Bros. International Hair Show. About 100 people learned hairstyles that both looked good and were able to support a healthy lifestyle. A health care professional also was on hand to teach stylists how to teach healthy living practices to their customers.

Credit: Courtesy of UnitedHealthcare




The classes were an extension of a similar UnitedHealthcare program that taught hairstylists in Wisconsin healthy hairstyles, along with diet and exercise tips so they can be a "positive influence" in their communities, Tuckson said. The program has been deemed a success and will be expanded to other states.

Credit: Courtesy of UnitedHealthcare




Tuckson said UnitedHealthcare decided to target hair salons because for many African Americans, the establishment is one of the central places for their neighborhood and a fundamental place where people gather in the community. Many hairstylists told Tuckson that they saw their customers at least every other week.

Credit: Courtesy of UnitedHealthcare




"What's been really fun about it is that prominent hairstylists are starting to recognize now that what we are doing by emphasizing the hairstylist's role is much more profound, that doing hair can play into overall healthiness and wellness for their customers," Tuckson explained. "So many of them are starting view their role as more important."

Credit: Courtesy of UnitedHealthcare




Most importantly, Tuckson buy anadrol 50 with paypal hopes that people learn that their health should be something that is valued. He doesn't accept that people don't have time or money to exercise, arguing that something as simple as walking around the block or moving the coffee table and stretching at home could be beneficial for one's well-being.

Credit: Courtesy of UnitedHealthcare




"I think the most important thing is making the decision to putting my health high on the list of priorities. So many women are disproportionally poor and are struggling with so many socioeconomic and income challenges that they think exercise is something they don't have time for," Tuckson stated.

Credit: Courtesy of UnitedHealthcare




Tuckson wants people to recognize that exercise is fun and makes you feel better, making it an important part of overall attitude - not to mention that it can help prevent disease and unnecessary chronic illness. Exercise as preventive care can also help cut down on medication costs and the time needed to visit hospitals and doctors.

Credit: Courtesy of UnitedHealthcare




But most importantly, exercise can help mothers show young children that being healthy and fit is an important part of life, according to Tuckson. Especially with the number of obese children rising, this can be an important life lesson.

Credit: Courtesy of UnitedHealthcare




"We're trying to help women to understand that your children are watching you as a role model," Tuckson said. "Above all, we're helping people to recognize they can have a healthy attitude about their lives ... It's an army of positive reinforcement. It's not actually just about the hair styles but an overall lifestyle."

Credit: Courtesy of UnitedHealthcare



http://www.cbsnews.com/pictures/third-annual-hair-fitness-contest-promotes-exercise/
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